AI was a hot topic of discussion at the recent Ad World 2023 Conference
However, while it’s true that AI has the potential to automate many tasks, it’s doubtful that it will completely replace human workers in most industries. In fact, we believethat AI tools will not replace your job, but a colleague who learns to effectively use AI tools might!
This was further amplified by Iman Isla Bashir, guest speaker at Ad World and CEO and founder of Craftly.AI,
“Using AI won’t replace you, but a marketer using AI will.”
At Buymedia, we believe that the power of marketer + machine is significant. Those in marketing who learn and understand the benefits of using AI, get ahead of the competition.From using AI to create content, creatives and media buying, it’s here to stay.
AI tools are designed to enhance human capabilities, not replace them. For example, chatbots and virtual assistants can help customer service representatives handle routine tasks,freeing up their time to focus on more complex issues that require human intervention. Similarly, machine learning algorithms can help doctors make more accurate diagnoses by analysing large amounts of data and identifyingpatterns that might be difficult for humans to detect; isn’t that awesome!?
However, AI tools are only limited by the human’s using them. To get the most out of AI, human’s must learn how to effectively prompt and engineer the machine. Filipa Canelas,Founder of Able-Academy gave a good example of this during Ad World, where she recommended including modifiers (more details about what you’re looking for or more details about your audience), and feeding AI with examples(the more accurate the examples, the better) in order to optimise results when using ChatGPT. Those who take the time to learn how to use AI tools effectively will have a significant advantage over those who don’t. Theywill be able to work more efficiently, make faster decisions, and provide more value to their organisations.
As a marketer, imagine leveraging AI tools like the Buymedia platform that can efficiently and accurately identify your target audience, identify the most effective channels to reachthem, thus saving you time and money while driving conversions and increasing the return of investment for your organisation.
In conclusion, while AI tools may not replace your job, they will certainly change the way we work! Those who learn to effectively use AI tools will have a significant advantage overthose who don’t. By leveraging AI to work more efficiently and provide more value to their organisations, these individuals will be able to thrive in an increasingly AI-driven world. So, don’t fear AI – embraceit and learn how to use it effectively to advance your career and increase your ROI!
Book your free demo today, and learn how the Buymedia platform can benefit you and your organisation.